In 2023, Universal wanted it to go bigger for the CCXP, the most famous pop culture event in Brazil. They ask us to communicate 3 movie launches at the same place in a way that people feel part of it.

People don’t have any bond with new movies, but they all have a bond with Universal Pictures.

So we re-created Universal Studios, with three activations that placed all fans inside the screen, giving them a taste of what comes next.