Outback Brazil is one of the biggest sponsors of CCXP - the largest geek culture event in Latin America. Every year, we showed up with exclusive, limited-edition burgers.

But then… COVID hit.
No booths. No crowds. No bloomin’ onions in sight.

So, how did we manage it? Delivering.
But not regular delivery.

We brought Outback straight into the heart of geek culture by launching our restaurant inside the most popular GTA roleplay server in Brazil.
There, fans could place their orders in-game and get them delivered in real life while watching the CCXP live stream. This experience created an immersive, tailor-made experience for the community while keeping their bellies full.